Marketing

All your marketing performance, creatives, audiences and insights in one place.

Data updated 7m ago
Total Spend
₹12.4L
↑ 12.6% vs Apr 12 – May 11
Revenue
₹38.2L
↑ 18.7% vs Apr 12 – May 11
MER (Marketing Efficiency)
3.08
↑ 16.1%
ROAS
3.42
↑ 14.3%
CAC
₹472
↓ 8.7%
New Customers
742
↑ 11.9%
AI Marketing Brief
Meta spend increased 12% but MER decreased 8%.
Creative fatigue detected in 8 ads. Refresh recommended.
Google Search campaigns driving highest LTV customers.
Competitors launched 12 new creatives this week.
UGC ads continue to deliver highest ROAS across channels.
Channel Performance
Meta
Fatigue High
Spend
₹6.2L
ROAS
3.14
CAC
₹511
↓ 8% vs last 30 days
View details →
Google Ads
Fatigue Low
Spend
₹2.7L
ROAS
4.86
CAC
₹321
↑ 22% vs last 30 days
View details →
TikTok Ads
Fatigue Medium
Spend
₹1.6L
ROAS
2.76
CAC
₹603
↑ 5% vs last 30 days
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Email
Fatigue Low
Spend
₹32K
ROAS
18.42
CAC
₹58
↑ 32% vs last 30 days
View details →
Influencers
Fatigue Low
Spend
₹1.3L
ROAS
3.92
CAC
₹438
↑ 12% vs last 30 days
View details →
Performance Trends
Spend Revenue ROAS
May 12May 17May 22May 27Jun 1Jun 6Jun 10
Attribution Overview
View full report →
₹38.2L
Total Revenue
Meta Ads
₹16.8L (44%)
Google Ads
₹9.4L (25%)
Direct
₹5.4L (14%)
Email
₹3.2L (8%)
Others
₹3.2L (9%)
Marketing Funnel (Last 30 days)
Impressions
↓ 5%
12.4M
Clicks
↑ 8%
312K
Add to Cart
↑ 11%
18,721
Purchases
↑ 13%
2,843
CVR 0.91%
AI Recommendations