Customers
Understand your customers deeply. Discover patterns, predict behavior, and take action.
Data updated 7m ago
Customer Health Score
84 /100
↑ 7 pts vs Apr 12 – May 11
Total Customers
42,184
↑ 12.6%
Repeat Purchase Rate
31.2%
↓ 4.8%
Predicted Churn (30d)
14.2%
↓ 2.1%
Avg. Customer LTV
₹7,420
↑ 8.3%
VIP Customers
1,238
↑ 9.7%
AI Summary – What changed?
Repeat purchase rate is declining among customers buying Satin Shirt Dress.
Impact: ₹2.48L potential loss
Most loyal customers continue to originate from Instagram.
LTV 28% higher than other channels.
Customers acquired through Meta Ads have highest first purchase value but lowest retention.
Retention 18% lower than average.
Customer Segments
View all segments →Premium Loyalists
1,238 customers
12% of totalHigh value
LTV₹18,250
Orders / yr4.6
Repeat Rate72%
Retention Seekers
2,312 customers
22% of totalHigh potential
LTV₹9,860
Orders / yr2.1
Repeat Rate64%
Bundle Lovers
3,184 customers
19% of totalHigh value
LTV₹10,420
Orders / yr3.2
Repeat Rate58%
Impulse Buyers
6,527 customers
31% of totalAt risk
LTV₹2,840
Orders / yr1.3
Repeat Rate23%
At Risk (Churn)
2,412 customers
14% of totalHigh risk
LTV₹1,260
Orders / yr1.1
Repeat Rate81%
Customer Lifecycle Funnel
View full funnel →Acquired114,782
100%
First Purchase42,184
36.7%
Second Purchase17,421
41.3%
Third Purchase8,231
47.2%
VIP1,238
15.0%
Cohort Retention (Repeat Purchase Rate)
View cohorts →| Cohort Month | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 |
|---|---|---|---|---|---|---|
| Jun 2024 | 36.7% | 20.1% | 13.2% | 9.1% | 6.7% | 5.2% |
| May 2024 | 35.9% | 19.6% | 12.7% | 8.8% | 6.3% | – |
| Apr 2024 | 34.2% | 18.7% | 11.8% | 7.9% | – | – |
| Mar 2024 | 33.1% | 17.2% | 10.3% | – | – | – |
| Feb 2024 | 32.8% | 16.4% | – | – | – | – |
Top Acquisition Sources by LTV
View all channels →| Source | Customers | LTV | LTV vs Avg | Quality Score |
|---|---|---|---|---|
| 8,421 | ₹9,850 | 32% | ||
| Organic Search | 7,812 | ₹8,940 | 21% | |
| 5,302 | ₹8,210 | 1% | ||
| Direct | 4,651 | ₹7,120 | -2% | |
| Meta Ads | 9,124 | ₹5,430 | -27% | |
| Google Ads | 3,074 | ₹4,910 | -34% |
Behavior Insights
Most Common First Purchase
Satin Shirt Dress
32.6% of customers
Avg. Time to Second Purchase
67 days
-6 days vs last month
Most Common Second Purchase
Linen Co-ord Set
28.4% of customers
Peak Purchase Day
Sunday
18% of total orders
Peak Purchase Time
7 PM – 10 PM
26% of total orders
Reviews Read Before Purchase
4.2 avg
+0.3 vs last month
Return Rate
4.8%
-0.6% vs last month