Investigations

Second-order retention has dropped in the highest-value cohort. The business is winning first orders, but not turning enough of them into repeat customers.

Two direct competitors changed pricing on overlapping hero products, making your offer look more expensive before shoppers fully understand the value.

Instagram is still getting reach, but the current creative style is not turning attention into enough product interest.

Two bestselling products are getting too close to low stock, which puts sales, ad performance, and repeat buying at risk.

The site is already close to ranking for valuable keywords, but weak landing pages are holding it back from turning that visibility into sales.

The welcome flow is getting signups, but it spends too much time telling the brand story and not enough time helping shoppers make their first purchase.

Recent launches are not getting enough reviews early on, which makes them harder to trust and harder to grow.