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MER Diagnostic
This page shows what this asset is doing, which buyers it is reaching, and what to change next to improve performance.
MER
MER
Diagnostic report explaining what is moving MER and which channels are dragging efficiency.
0:23
ROAS
3.08
Return for every rupee spent
CTR
n/a
Click-through rate
CPA
₹472
Cost to win a purchase
Spend
₹12.4L
Current active budget
Status
Updated
Current health
What this asset is doing
Objective
Diagnose marketing efficiency.
Audience
Performance marketing leadership.
AI readout
Use this when efficiency drops without a clear spend spike or conversion explanation.
Why the numbers look like this
✓
Executive is the main delivery environment, so message-market fit matters more than only click volume.
✓
The asset is under pressure because buyers either understand the promise quickly or lose intent before checkout.
✓
The best next gain comes from making the first message clearer, not from pushing more spend into the same experience.
What to improve next
1
Open stronger in the first frame
Lead with the clearest purchase reason for Executive traffic instead of letting the message build too slowly.
+₹82K / month
2
Tighten the promise-to-click match
Keep the ad claim, thumbnail, and first landing view saying the same thing so fewer buyers bounce after the click.
+₹94K / month
3
Add a clearer proof or offer cue
Move proof, price-value framing, or bundle logic earlier so hesitation drops before checkout intent fades.
+₹52K / month
Comparable assets
View section →Competitor patterns to watch
Aster Lane Testimonial Reel
Watch 1
Competitors are leaning harder into direct social proof than your current Meta winner set.
Thread Theory Price Ad
Watch 2
Shows competitors are actively framing price-per-serving, which you should answer more directly.
Vera Mode UGC Hook
Watch 3
Not a clear winner yet, but useful as a pattern watch for short-form UGC language.
Asset snapshot
+
Executive
reports
Current status
Updated
Days live
Today
Audience fit
Performance marketing leadership.
What the numbers mean
ROAS: how much revenue came back for every rupee spent on this asset.
CTR: how often people clicked after seeing it.
CPA: how much it cost to turn traffic into a purchase.
Spend: how much budget this asset has used in the current period.
Market context
Aster Lane Testimonial Carousel
Uses proof-slide sequencing and stronger review framing than your current carousel set.
Solis Studio Fabric Comparison Carousel
Leads with category comparison before showing price, which helps justify premium positioning.
Vera Mode Creator Story Carousel
More story-led and less product-led. Good for awareness, weaker for direct response.