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At-Risk Customers
2,412 customers likely to churn in the next 30 days
Last updated: 8 min ago
At-Risk Customers
2,412
22% of total customers
Potential Revenue at Risk
₹38.6L
Total LTV of at-risk customers
Recoverable Revenue
₹24.1L
Estimated recoverable
High-Value At Risk
1,024
High LTV & high recoverability
Occasionwear Rate (est.)
28%
If actions are taken
AI Risk Brief
Based on customer behavior, orders, and sentiment
1,482 customers haven't purchased in 60+ days
They are beyond their expected repeat window.
612 customers have recent shipping / delivery issues
They are 3.2x more likely to churn.
318 customers have negative sentiment in reviews
They mention fabric feel, fit, or finishing issues.
1,024 high-value customers appear recoverable
Focus on these customers to recover ₹6.8L in revenue.
Why customers are at risk
Customers can appear in multiple reasons.
No purchase beyond repeat window
1,462 (61%)
₹19.8L
Shipping / delivery issue
612 (25%)
₹8.4L
Negative sentiment in reviews
318 (13%)
₹5.1L
Refund / return
204 (8%)
₹2.9L
Discount dependency
187 (8%)
₹2.6L
Low engagement
164 (7%)
₹1.8L
Risk by recoverability
Prioritize customers you can win back quickly before the next repeat cycle is missed.
High RecoverabilityLow Recoverability
High Customer ValueLow Customer Value
1,024 customers
₹6.8L
Recoverable revenue
428 customers
₹7.4L
Revenue at risk
586 customers
₹3.2L
Recoverable revenue
374 customers
₹1.2L
Low priority
| Customer | LTV (Actual) | Predicted LTV | Last Purchase | Normal Order Interval | Attention Marker | Risk Score | Primary Signal | Recoverability | Recommended Action | |
|---|---|---|---|---|---|---|---|---|---|---|
PM Priya Mehta priya.mehta@gmail.com | ₹15,820 | ₹21,400 | Apr 12, 2024 | 46 days | 28 days | 91 | Shipping issue | High | ||
AS Aarav Singh aarav.singh@mail.com | ₹18,420 | ₹24,600 | Apr 04, 2024 | 44 days | 39 days | 94 | No purchase | High | ||
RK Rahul Kumar rahul.kumar@gmail.com | ₹12,400 | ₹17,800 | Mar 28, 2024 | 42 days | 46 days | 89 | No purchase | High | ||
AR Ananya Reddy ananya.reddy@mail.com | ₹11,820 | ₹16,200 | Apr 15, 2024 | 40 days | 25 days | 87 | Negative sentiment | High | ||
VS Vikram Solanki vikram.solanki@gmail.com | ₹9,210 | ₹12,600 | Mar 20, 2024 | 38 days | 54 days | 84 | No purchase | Medium | ||
SM Sneha Menon sneha.menon@gmail.com | ₹14,340 | ₹19,300 | Apr 01, 2024 | 45 days | 40 days | 83 | Shipping issue | Medium | ||
DP Deepak Patel deepak.patel@mail.com | ₹8,760 | ₹11,900 | Mar 25, 2024 | 36 days | 49 days | 81 | Discount dependency | Medium | ||
NJ Neha Joshi neha.joshi@gmail.com | ₹10,150 | ₹13,900 | Apr 03, 2024 | 41 days | 38 days | 79 | Low engagement | Medium |
Showing 1 to 8 of 2,412 customers