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Updated 8 mins ago
MEDIUM
High stockout risk for 2 bestselling products
These are not just products that might run out. They are core winners, so stockouts would hurt sales faster than usual.
InventoryProductsOrders
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Estimated Impact
₹38,000 / year
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Confidence
76%
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Detected
Yesterday, 4:20 PM
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First Detected
Apr 18, 2024
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Status
In Progress
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Owner
–
Days of Cover
14 days
Below safety threshold
At current sales velocity
Executive Summary
Two winning products are getting close to a point where one stock miss could waste traffic, hurt listing momentum, and break repeat buying patterns.
The main problem is that marketing is still pushing these products as if supply is comfortable, even though stock is getting tight.
Key Drivers
1
Demand concentration is too high on too little cover
These products show up heavily in both paid traffic and repeat orders, so a stockout would hurt more than usual.
2
Traffic planning and inventory planning are misaligned
Marketing pressure remains active despite cover falling below the level that should trigger a protection mode.
Affected Segments
Risk Split
(Exposure)
Satin Shirt Dress
61%Linen Co-ord Set
39%Evidence (What the data shows)
Cover Risk
Current stock position
14 days
Projected cover
28 days
Target safety threshold
Protection mode should begin now
Demand Concentration
Traffic + order contribution
37%
Paid traffic share
29%
Order share
Winners are carrying too much load